Current Shares Out8550000.0
Post Offering Valuation3387500.0
Post Offering Shares Out13550000.0
Overview and HistoryEDIT
Nearly 40% of Americans use health care approaches developed outside of mainstream Western or conventional medicine for specific conditions or to maintain and enhance their overall well-being. Examples of these health care providers include chiropractors, physical therapists, acupuncturists and massage therapists.
Empowering Health Network, Inc. (“EHN” or the “Company”), was established in November, 2013, to address the growing need for complimentary health care in the United States and abroad. Its mission is to develop a turnkey education, information, services and products platform designed to meet the needs of consumers and providers alike.
Through Empowering Chiropractic, its wholly-owned subsidiary, the Company provides Doctors of Chiropractic with proprietary training and educational services. We also provide business software solutions, agency marketing solutions and other supplies and services.
We intend to launch a consumer-facing portal (“Helpwhathurts.com”) which will provide consumers with essential information to help them make more practical and informed health care decisions concerning musculoskeletal disorders. Helpwhathurts.com will also provide a path for health care providers to more efficiently and cost-effectively reach these consumers with their products and services.
Products and ServicesEDIT
Our current revenues are driven through four principal segments:
- Business University,
- Agency marketing,
- Products, and
We believe that these offerings are integral to any
healthcare provider’s core business, and provide a “business in a box” solution
that is unparralled in the market today. As noted above, our initial market
application is targeted to chiropractic healthcare. In the future, we intend to provide this solution to other segments in the Complementary & Alternative Medicine(CAM) market.
Training and Curriculum (University)
The Empowering Chiropractic University is designed to provide practioners with invaluable resources and training to build a successful practice, regardless of the present stage in their career and business. We provide flexibility for clients to pick and choose the curriculum that best meets their needs. All options are on a month-to-month basis to stimulate enrollment.
Sales and Marketing Services
Our sales and marketing services consist of search engine optimization, corporate and brand identity consulting, outdoor advertising and web design services, which are designed to help our clients more effectively market their business to new customers.
Our University and marketing clients represent an attractive installed base of prospective customers for chiropractic and wellness products offered through our buyecproducts.com website.
Professional Services & Software
Our experts provide training and products in highly specialized areas. We also offer a powerful, cloud-based EHR office billing software package.
Empowering Health Network is launching www.helpwhathurts.com to empower human beings in pain to make informed choices regarding all their treatment options. Providing the most detailed, robust and informative online resource available for the treatment of musculoskeletal disorders and to restore hope in people, to achieve a better quality of life.
Through the launch of helpwhathurts.com, which is dedicated to providing consumers with information and resources related to musculoskeletal disorders and related wellness content, we will provide additional value to our business partners, driving and improving metrics (typically inquiries, lead and/or referrals) that truly impact their business performance. Empowering Health Network has extensive resources in all forms of performance online media (those proven to cost effectively drive customers) and understands how to design programs that measure, learn and optimize.
Through leveraging the experience and expertise of our Empowering Chiropractic Business University teachers and related curriculum, we deliver the highest quality content to drive publishing results for our clients.
Healthcare marketing is serious business. Patients and physicians seeking information about medical conditions require greater detail and a more informative tone in order to generate interest, convey messaging, and capture patient interest to qualified inquiry or lead.
Performance Marketing Services
- Search Engine Marketing
- Search Engine Optimization
- Display & Content Advertising
- Landing pages & Microsites
- Ratings & Review Management
- Local Directory Listings
- Video Services
- Website Hosting & Maintenance
- Performance Tracking & Analytics
CAM (Complementary & Alternative Medicine) is one of the fastest growing fields in health care and is more widely used today than ever before. Millions of Americans are spending billions of out-of-pocket dollars on CAM therapies. Its widespread use has had an impact on users, practitioners, researchers and policy makers. CAM’s growing influence has been described as a “hidden mainstream in American medicine.” This surge has resulted in the need to better understand the market, from a personal and public health perspective.
The recent increase in the interest and growth of complementary and alternative medicine can be attributed to many reasons including technological, economic, cultural and social trends. Its growth is also fueled by the rising dissatisfaction with traditional health care and delivery of medicine in the United States. Additionally, self-empowerment, health or medical savings accounts and the internet are enabling greater access to alternative medicine.
Musculoskeletal disorders represent the most common cause for physical disability in the US, with the total costs involved in the treatment of musculoskeletal disorders reaching more than US$800 billion annually. Back pain and neck pain are common conditions, with the economic burden of back pain totaling to about US$12 billion annually. Chiropractic represents one of the most popular and cost-effective alternative treatments for muculoskeletal disorders.
However, Doctors of Chiropractic have experienced operating challenges brought on by the economic downturn and rising healthcare costs. With decreasing patient volume and lowered income, chiropractic offices have cut back on operating costs and focused on providing care. We believe there is a tremendous opportunity to provide these offices with administrative support, continuing education and other resources that they otherwise would not be able to afford if they tried to bring them “in-house.”
A massive shift toward alternative medicine began with the results of a 1993 Harvard study, which estimated that one-third of the population used some type of Complementary and Alternative Medicine (CAM) treatment. The Harvard study found that of the individuals surveyed using CAM, 44% were adults aged 25 to 49, 96% were seeing a physician in addition to using CAM, and 72% of this 96% hadn’t informed their physician about receiving alternative therapy.
More recently, a 2007 National Health Interview Survey showed a large number of adults and children were using CAM treatment. The data suggests that in the United States, approximately 40% of adults and approximately 13% of children are using some form of CAM.
Additionally, American adults are most likely to use CAM for musculoskeletal problems such as back, neck, or joint pain.
In 2010, AARP and the National Center for Complimentary and Alternative Medicine partnered on a telephone survey to learn if Americans aged 50 and older discuss the use of complementary and alternative medicine with their health care providers. Just over half of those surveyed reported using complementary and alternative medicine, and over a third take some type of herbal product or dietary supplement. Yet only a third of all respondents and a little over half of CAM users said they have discussed CAM with their health care providers. These findings highlight the need for providers to ask about CAM use at every patient visit, and the need for people aged 50 and older to know that (CAM) use is something that is important to discuss with their conventional medical providers.
 The Burden of Musculoskeletal Diseases in the United States
The orthopedic/orthotics market is a $5 billion+ industry, which is dominated by a few larger players and brands and hundreds of smaller, and online entrants. We do not intend to compete directly with any of these businesses. Rather, we recognize that we have a growing and captive number of chiropractic and wellness professionals participating in our University program, or leveraging our marketing capabilities. These are trusted relationships and we will continue to opportunistically offer them products which meet their needs at competitive prices.
There are numerous of online marketing solutions designed to drive customer traffic to chiropractors. We believe that our offering will be differentiated and higher-value due to the quality of the content and our commitment to provide end consumers with a broader and deeper level of information and access to experts. A more engaged and informed consumer will be the result of time spent on our website and, in turn, when referred through to our marketing partners, this consumer will be a more loyal and higher value client.
Amongst our competition includes advertising networks that aggregate traffic from multiple Websites, including advertising.com (which is owned by AOL), Tribal Fusion, Undertone Networks, Ad Blade and Everyday Health.
Healthcare and Wellness Content
The markets we participate in are intensely competitive, continually evolving and, in some cases, are subject to rapid change. Some of our competitors have greater financial, technical, marketing and other resources than we do, and some are better known than we are. However, we are prepared to carve out a unique niche of this lucrative market with the money raised in this offering.
Our website and mobile applications compete with online services, websites and mobile applications that provide health, wellness and lifestyle information for consumers. These competitors include:
- general purpose consumer websites or search engines that offer specialized health, wellness and lifestyle sub-channels or functions, including yahoo.com, msn.com, AOL.com, Google and Bing;
- other high traffic websites that include healthcare-related and non-healthcare-related content and services, including social media websites, such as Facebook;
- websites and mobile applications that provide information and tools relating to specific diseases and conditions or other specific types of health, wellness and lifestyle content, as well as online communities, social media sites and blogs focused on these matters;
- as we broaden our content, we expect that we will face competition from websites and mobile applications including Epocrates, Inc. (which has agreed to be acquired by athenahealth, Inc.), Clinical Care Options, MedPage Today (which is owned by Everyday Health), QuantiaMD, Sermo (now part of WorldOne) and UpToDate Inc. (which is owned by Wolters Kluwer Health). Other competitors to include: print journals and other specialized media targeted to healthcare professionals, many of which have established or may establish their own Websites or partner with other Websites as well as offline medical conferences, Continuing Medical Education programs and symposia.
Our Solution & Value PropositionEDIT
The Empowering Health Network is uniquely positioned to add value to industry professionals and individuals alike. We have assembled a world-class team of faculty members and service providers that develop content and teach other industry professionals at the Empowering Chiropractic Business University. We have also established a wholesale business which provides these professionals with products and services at competitive pricing.
In 2014 we intend to launch an interactive website (Helpwhathurts.com) that will provide the public with access to evidence-based information and resources on the care and treatment of musculoskeletal disorders.
By combining these products and services together, we will create a unique positioning in two markets that will allow us to gain traction quickly.
Sales and Marketing StrategyEDIT
current operations consist of product sales along with our business
university and other practice promoting products and services offered
through Empowering Chiropractic.
Our operations consist of product sales through Mangione Distributing along with our business university and other practice promoting products and services offered through Empowering Chiropractic.
Our operational plan consists of a lean workforce, leveraging relationships with informed leaders to provide proprietary curriculum to our University customers and content to our Helpwhathurts.com website, which in turn, will support the power and reach of our performance marketing programs. At present, we have two full-time employees, 2 part time employees and multiple independent contractors to supply content. We intend to add headcount with the use of proceeds of the current offering and incrementally thereafter as cash flow permits.
In 2014, we began focusing our sales and marketing efforts on developing relationships with respected third parties that can advocate on our behalf with our target customers. In particular, we are developing advocates amongst state chiropractic associations. To date we have been endorsed by the Missouri State Chiropractors Association and are in discussions with several other state and national organizations We expect to win additional endorsements this year.
In anticipation of launching Helpwhathurts.com and increasing our online presence, we intend to identify and engage a leading online and social media-marketing firm with the goal of developing a strategy to establish our Internet domains as leading destinations for industry professionals and consumers alike.
Disclaimer and Cautionary Note Regarding Forward-Looking Statements
You are about to review presentations, webcasts, filings and/or other materials of Empowering Health Networks. The information contained therein is accurate as of the date thereof. However, that information may be updated, amended, supplemented or otherwise modified by subsequent presentations, webcasts, filings, events and/or other materials.In addition to the historical information contained therein, these materials contain forward-looking statements that are inherently subject to risks and uncertainties, including but not limited to statements regarding company, industry, geographic, product, technology or demand projections, estimates, forecasts, trends, growth or opportunities, or our positioning or ability to capitalize thereon; our business or financial outlook, projections, estimates, guidance, forecasts, trends or growth; our business or growth initiatives or strategies; projections, estimates, forecasts, trends or growth in complementary and alternative healthcare services and consumers, our product roadmap; devices which may contain our products; or future products, solutions, technologies, innovations, features or functionality. Forward-looking statements are generally identified by words such as "expects," "believes," "anticipates," "projects," "estimates," "guidance" and similar expressions. Actual results may differ materially from those referred to in the forward-looking statements due to a number of important factors, including but not limited to risks associated with the commercial deployment of our technologies and our customers' and licensees' sales of equipment, products and services based on these technologies; competition; our dependence on a small number of customers and licensees; attacks on our licensing business model; our dependence on third-party suppliers; the enforcement and protection of our intellectual property rights; claims by third parties that we infringe their intellectual property; global economic conditions that impact the communications industry and the potential impact on demand for our products and our customers' and licensees' products. We undertake no obligation to update any forward-looking statements